Amanda MacArthur is a speaker, author and professional blogger specializing in business marketing, technology, small business management, and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country and her marketing programs have been taught all over the world. 

Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Freebie Friday: Audience Development Strategies That Have Helped Publishers Make Millions

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

The post Freebie Friday: Audience Development Strategies That Have Helped Publishers Make Millions appeared first on Mequoda Daily.

Audience Development: Definition & Purpose

The true audience development definition requires maximum outreach while retaining results for future sales

Just like “inbound marketing” was the buzzword of the online marketing industry last year, “audience development” begins to grow in popularity. HubSpot coined the term “inbound marketing”, which basically means bringing customers to you.

Last week we asked what is audience development? Just like “inbound marketing” has been a buzzword over the past few years, “audience development” begins to grow in popularity.

HubSpot coined the term “inbound marketing,” which basically means bringing customers to you that are already in your niche, rather than sending out direct mail and going to trade shows, of which the methods are expensive and have a lower return on your investment.

The post Audience Development: Definition & Purpose appeared first on Mequoda Daily.

Freebie Friday: Discover 60 Digital Publishing Secrets for Making Millions Online

It’s Friday again and we’re here with a freebie that we really want you to take advantage of.

Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online documents a seismic shift of historic proportions in our industry. You may be contemplating your own path into digital publishing and feeling a bit like Dorothy stepping over the threshold into Oz!

In our in-depth case studies, this report reveals the key concepts used successfully by digital publishing companies as diverse as …

The post Freebie Friday: Discover 60 Digital Publishing Secrets for Making Millions Online appeared first on Mequoda Daily.

Facebook: White Hat and Black Hat Practices for Increasing Post Visibility

You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against.

You may have been violating these rules in the past, too. Did you know that for a long time, you weren’t allowed to hold a contest on Facebook without their explicit permission? That’s right, all of those contests that publishers and brands were hosting on Facebook could have actually gotten them kicked off the platform, because most didn’t even know that was in their agreement when they created a Facebook page.

The post Facebook: White Hat and Black Hat Practices for Increasing Post Visibility appeared first on Mequoda Daily.

We Asked You To Tell Us What You Think About Our New Handbooks and the Truth Didn’t Hurt

Have you heard the word on our newest digital publishing handbooks?
Well, the feedback is in, and we’re happy to say that our 2014 digital publishing handbooks are a hit! Have you read them yet? Here are are some of our fabulous new reviews (thank you – we’re blushing!):
“I feel inspired to put renewed focus and

The post We Asked You To Tell Us What You Think About Our New Handbooks and the Truth Didn’t Hurt appeared first on Mequoda Daily.