Amanda MacArthur is a speaker, author and professional blogger specializing in business marketing, technology, small business management, and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country and her marketing programs have been taught all over the world. 

Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Freebie Friday: New Digital Magazine Study Shows Publishers What Consumers Want

Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital magazines more than ever, have firm opinions on what they like about digital magazines – and are adamant that digital editions should cost less than

The post Freebie Friday: New Digital Magazine Study Shows Publishers What Consumers Want appeared first on Mequoda Daily.

Nail SEO Copywriting in 2015 and Prove Keywords Are Still Relevant

After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and Google only rewards natural copywriting.
Oops, I just made the mistake of writing a completely natural sentence with the keyword phrase SEO copywriting in it twice. Will I go to Google jail?

You tell me. By including a keyword phrase twice in one sentence, have I made that sentence unnatural? Of course not. And yet if I took the advice of some gurus out there, I’d rush back and change one of those phrases to search engine optimized copywriting or something even more awkward and unnatural.

The post Nail SEO Copywriting in 2015 and Prove Keywords Are Still Relevant appeared first on Mequoda Daily.

Impact of the Latest Google Panda Update on Publishers

Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make sure we’re doing our due diligence.

As a company that packs consulting, website development and content development into one package for our Gold Member clients, we have the distinct advantage of data. Every month we compile the data from each of our member portals to determine their ebbs and flows. With access to this data, and the brains behind it, we can actually paint broader strokes of analysis when it comes to SEO – because we can also watch the ebb and flow of Google and its algorithm.

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Download Our Four Best Practice Handbooks for Publishers – Free!

Have you heard the word on our newest digital publishing handbooks?
Well, the feedback is in, and we’re happy to say that our  digital publishing handbooks are a hit! Have you read them yet? Here are are some of our fabulous new reviews (thank you – we’re blushing!):
“I feel inspired to put renewed focus and effort

The post Download Our Four Best Practice Handbooks for Publishers – Free! appeared first on Mequoda Daily.

Make your Email Subject Lines Multitask

Subject lines that work combine multiple winning elements

I’m sick and tired of lazy subject line slackers!

Mequoda has been writing about the top subject line archetypes for years, and you can find out more about those in our free downloadable white paper, The 17 Best Email Subject Lines. Subject lines that work include:

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