There are novelty cookbooks, and then there are weird cookbooks. There’s The Joy of Cooking, and then there’s The Un-Constipated Gourmet: Secrets to a Moveable Feast. For example, have you ever wondered what it would be like to cook as if it were 1938 and you were stranded in a lookout post? Because if you do, the U.S. Forest Service has put that together for you in The Lookout Cookbook: 1938. Read the rest of this entry »
Let’s stop for a minute to think about all of the things we are accustomed to eating straight from a can: sardines.. spaghettios.. tunafish (though they have bags for that now).. artichokes.. spam…
Now I wonder who over at Trek’n Eat thought, “when I am out in the rugged outdoors, surrounded by crisp leaves, fresh water droplets, wildlife and covered in perspiration from exercise… what I really want is a sodium-blasted cheeseburger that questionably requires NO refrigeration.”
Says mad scientist, “HOW CAN I MAKE THIS HAPPEN?” Co-brilliant colleague says “Cheeseburger in a can!” Read the rest of this entry »
Hendrickson says, “Twitter is not a numbers game”
This week I was joined by over 1250 publishing colleagues in the Big Apple at the O’Reilly Tools of Change Conference. One session in particular that stood out for me was a workshop called “Twitter Scorecards for Publishers”, hosted by Mike Hendrickson of O’Reilly. Most publishers in the workshop were still struggling to define where Twitter fits in their business. 1/3rd of the room identified Twitter as a “new tool” for their company. In usual workshop fashion, we audience members were put to work; assembled into small groups and amongst many other questions, asked to answer this: what do we want to measure in Twitter. Suggestions offered were: Followers, Friends, Total Retweets, Follower/Follow Ratio, Followed Back %, @ Mention Count, List Count, List Followers Count, Unique Retweeters, Unique Messages Retweeted, Follower Retweet %, Unique @ Senders, Follower Mention %, Inbound Messages Per Outbound Message and Update Count. Read the rest of this entry »Q Web Consulting featured little ‘ol me in an article called Twitter: How Do You Choose Who To Follow?:
Amanda MacArthur, a popular Rhode Island-based blogger and article writer, has 1,358 followers and follows 570 on her Twitter. When asked how she chooses who to follow, she replied, “I (almost) always accept local friend requests. Also check profiles and see what they tweet about.” We made her list, and thanked her for following us.
What can I say, I love my local tweeps! 
“I would start reading mags again”, said one Twitter user, when Martha Stewart asked about new media trends and eReaders
Today a Twitter friend, Stuart Foster threw out a statement that we see pretty much every day here in Mequodaland.
On this particular day however, it lead me down a rabbit hole of finding other Twitter users who think that digital is “the way to go”; whether it be a digital reader, blogs, or anything else.
What turned up was a very interesting dialog starting with Martha Stewart (@MarthaStewart on Twitter) on December 12th, where she reached out to her Twitter followers and asked them a series of questions about digital readers, and their preference for a reading platform.
Not surprisingly, Stewart got back hundreds of responses to this question: “How many of you will read magazines on an electronic tablet (interactive-full color) within two years? three years?” Read the rest of this entry » 
