Amanda MacArthur is a speaker, author and professional blogger specializing in business marketing, technology, small business management, and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country and her marketing programs have been taught all over the world. 

Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Don’t hold back. Tell us what you really think! (And maybe win an iPad.)

Your opinion could net you a free iPad Mini!
All you have to do is download and write a quick review one of our complimentary best practice handbooks.

Because you’re a member of the Mequoda community, your opinion is valuable to us. But we know your time is valuable, so we’re prepared to make it worth your while to

The post Don’t hold back. Tell us what you really think! (And maybe win an iPad.) appeared first on Mequoda Daily.

Email Footer Examples & Best Practices for Keeping Readers Happy

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt out of your list if they choose. Giving these options makes your email newsletter more reputable.

The post Email Footer Examples & Best Practices for Keeping Readers Happy appeared first on Mequoda Daily.

58 Online Copywriting Power Words & Phrases

If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.

As direct marketing legend Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”

The post 58 Online Copywriting Power Words & Phrases appeared first on Mequoda Daily.

The 5 Best White Hat SEO Techniques

How to avoid black hat SEO practices while embracing a respectable standard of journalism

There is a growing trend where media reporters are investigating why certain websites rank so well.

If foul play is afoot, these reporters expose the black hat SEO practices and the offending websites typically feel the consequences. Google has penalized JCPenny, Overstock and, most recently, Demand Media for using black hat SEO practices.

The post The 5 Best White Hat SEO Techniques appeared first on Mequoda Daily.

5 Email Newsletter Best Practices You Can Fix Today

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

The post 5 Email Newsletter Best Practices You Can Fix Today appeared first on Mequoda Daily.