Everybody checks their email daily. I’m one of those millennials that stereotypically uses my phone as an alarm clock and checks my email before I even roll back the blankets and crawl out of bed in the morning. Personally, I find urgent morning emails a great incentive to wake up!
Tiered Rate cards can be used for calculating hosting charges, interest rates, credit card fees, the list goes on.
Email pricing for publishers, the rate they’re charged to send emails, looks a bit like how retailers are charged to process credit card payments.
In retail, two popular forms of payment processing rates are the most prevalent today: Interchange Plus and Tiered Pricing.
Retailers like Interchange Plus the best because it’s transparent, the retailer is charged a percentage per transaction. The Tiered pricing model is less transparent, but simplifies pricing by providing bucket rates. Tiered pricing also often includes lots of extra fees that aren’t accounted for in the buckets.
The cost of email marketing typically works on a similar tiered bucketed pricing model, and like retail tiered pricing models, often ends up in hidden fees you weren’t expecting.
Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals
If an email gets sent to an inbox and lands in the junkbox, does it make a sound?
Emails not getting delivered once in a while is typically an anomaly, but…
Have you ever sent an email that ticked off an inbox or two (thousand), sending it careening down the dark hole that drops your email into
Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share
