Amanda MacArthur is a speaker, author and professional blogger specializing in business marketing, technology, small business management, and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country and her marketing programs have been taught all over the world. 

Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Freebie Friday: Our 2015 Update of Multiplatform Publishing Strategy Will Guide Your Business for the Next 12 Months

To ring in the new year, we’ve just completely revamped and re-published our most essential handbook, Multiplatform publishing Strategy. This is the same handbook that we print for our Intensive attendees.

Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online documents a seismic shift of historic proportions in our industry. You may be contemplating your own path into digital publishing and feeling a bit like Dorothy stepping over the threshold into Oz!

In our in-depth case studies, this report reveals the key concepts used successfully by digital publishing companies as diverse as …

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12 Ways to Convert Website Visitors into Email Subscribers

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers. Not to say that they don’t also use ample space on their website to sell new magazine subscribers, they’ve just also spent the time to build their website appropriately so that web to email conversion is a cinch.

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Social Media Audits Explained: What is a Twitter Audit?

One service that we offer to our gold member clients, that is often part of the ongoing process of keeping publishers on task, is performing social media audits. This process is very manual, going in and checking whether or not content is being promoted most effectively.

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Freebie Friday: Audience Development Strategies That Have Helped Publishers Make Millions

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

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Audience Development Strategy: Going Beyond Acquisition

There are four main principles of the Mequoda Method: Attract, Convert, Engage and Monetize.

Engagement is one of the most important steps in the process of audience development because if you fail at keeping subscribers on your email list, or fans on your Twitter page, then you will never monetize them. If they don’t like what you’re publishing, they will unsubscribe and unlike and they’ll never hear about that great new book you’re publishing or event you’re putting on. They’ll be gone. Maybe forever.
So if you’re reaching for new ways to engage your audience and keep subscribers happy, keep reading:

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