oh stormhoek, how i love you and your genius.
if you’re not privvy to stormhoek, the “social media wine”, basically they’ve taken fully advantage of social media and bloggers in their marketing. the only issue i ever had was that when i went to the website, i expected SOMETHING to tell me where the hell to buy the wine. this is the only stormhoek site that i’ve found with any indication of where someone would buy it. thank you south america for not making me feel dumb.
oh right, so basically Hugh Macleod of gapingvoid.com sent out 100 or so bottles for review in blogs and whatnot and ended up with a double in sales. this was about 2 years ago after sponsoring social media events and of course, letting their readers decide how the wine looks, tastes, and.. well.. is marketed. (ps. i’m leaving out a lot of details here to get to the point).
then they kind of disappeared for a while.
but it looks like stormhoek is back, operated by a few different people and up to hosting tweetups (a get-together of twitter folks), according to gapingvoid.com. I’m not sure anyone knows that Providence RI exists, so I don’t see it coming here anytime soon but i’m excited for everyone else 
If you’re hosting a tweetup, drop Hugh an email and he’ll try to hook you up.