Chris Brogan just posted a blog called “50 Ways Marketers Can use Social Media to Improve Their Marketing” which I’m copying and pasting here because I want to be able to look at it every day and remind myself.
Most of these things I already do at work, many are common sense, but sometimes you just need a list. I love lists.
So here it is:
- Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
- Build blogs and teach conversational marketing and business relationship building techniques.
- For every video project purchased, ensure there’s an embeddable web version for improved sharing.
- Learn how tagging and other metadata improve your ability to search and measure the spread of information.
- Create informational podcasts about a product’s overall space, not just the product.
- Build community platforms around real communities of shared interest.
- Help companies participate in existing social networks, and build relationships on their turf.
- Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
- Couple your email newsletter content with additional website content on a blog for improved commenting.
- Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
Aaaaand, you can read the rest on his blog.