How to control what your readers see when they first open your email newsletter
The first screen of your email newsletter, which includes the preview pane, is another part of your email newsletter’s prime real estate.
Monthly Archives: February 2009
Email Subject Line Checklist – Get Opened
How to get your email newsletter and promotion opened in half a second
We’ve done plenty of email subject line tests over the years, but as time progresses, people respond to different messages. Some may get accustomed to the direct “You won’t believe this” subject line and won’t fall for your tomfoolery.
The New URL Best Practice from Google, Yahoo! and MSN
February 2009 marks one of the select times where search engines help you index content yourself.
Earlier this month, Google told us “carpe diem on any duplicate content worries” in a blog over at Google Webmaster Central entitled “Specify Your Canonical”.
Before you go Googling “canonical” like I did, it means “reduced to the simplest and most significant form possible without loss of generality”. In this case, a “canonical” page is a page with the most authority, and the one you prefer to show up first in search results.
11 Tips for Writing a Really, Really Bad White Paper
How to write a white paper that dazzles the socks off of any first-grader
There’s something about writing complimentary products that get publishers all in a tizzy. Should it be repurposed content? Should it come from the blog? Should some of it be new? Should it come from your paid products? Yes, yes, yes and yes.
I Made Tea!
Ok, so maybe I didn’t physically hand-pick and flavor anything, but it’s neat anyhow. @Tannerrr on Twitter turned me on to Adagio.com this morning when I was fishing for places to buy Tea online. I found some good ones, like Teavana.com, MightyLeaf.com, and a local place, UptonTea.com. But Adagio was the coolest. Besides having the…