Monthly Archives: February 2009

Is There Room for an Online Job Board in Your Business Model?

Why adding a job board to your website could both increase revenue and help the economy

Just because the economy isn’t doing so hot right now, doesn’t mean that every business is doomed to fail. But what it does mean is that we as publishers could really use a good brainstorm on how to build out our own business model in ways that are more profitable than costly.

One avenue that has been consistently popular with publishers is adding a job board to their website network. In general, websites that sell job listings are self-service and require very little maintenance from the publisher.

Social Media is Just Not That Into You

Yesterday I had a mom-date with mi madre and we saw “He’s Just Not That Into You”. No I’m not some whiney girl who wants to get a date or get married. In fact, when I read the book, I actually thought… So… I’m a guy! Good news if I ever want to blow off…

5 Heat Map Tracking Tools to Watch What Your Visitors Do

Supplement your analytics with some cool visuals from online heatmap tracking tools

When I was at my Google Analytics training in Montreal this past December, there was only one thing our Google Analytics coach thought could really be improved in terms of the website analytics package. This is the site-overlay feature.

How to Sell Online Advertising to Print Advertisers

Three steps for turning a print advertiser into an actively engaged and enthusiastic component of your marketing campaigns.

Seven Email Footer Template Best Practices

How to comply with the rules of sending an email newsletter, while providing your customers with friendly ways to keep in touch, and maintaining the rights to your content.