When newspaper publishers close their doors, have they considered their ever-growing digital options?
It’s all doom and gloom in the newspaper industry right now, from the news that four Michigan Markets will lose their newspapers, to the bill being introduced that asks newspapers be declared non-profit.
With advertising sales dropping, many publishers are considering charging for content. Will you?
After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five Deadly Membership Website Mistakes you can make.
Magazine publishers discuss how they’re going to save their brands
This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.
“It’s not enough to make drastic cuts and then hunker down,” said Tony Silber, general manager of FOLIO:. “You need to be taking the initiative, looking at doing the things you do better, looking at doing new things. That’s what this year’s FOLIO: Growth Summit is all about.”
Cia Romano and I talk social networks – both building your own, and using existing social networks to develop a diverse online audience.
8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them
Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”, I got an abundance of questions from magazine publishers after the session on how they can effectively use Twitter in their business units.
