Web advertising advice from Dan Ambrose, on creating brand sponsorship opportunities for your advertisers
Monthly Archives: April 2009
Why Susan Boyle is Like a Good Landing Page
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK (and a sister to the US-based “America’s Got Talent”.)
A Style Guide for Posting Repurposed Content
Titling, categorization and tagging rules for online publishing with Wordpress blogs
When publishers pull apart their archived content and start putting it up on their blog, they have a variety of style options to choose from when posting.
11 Targeted Email Advertising Tips
Why an Email Newsletter is Essential for Ad-Driven Publishers
Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize it and wait for readers to come, but that’s the depth you are offering your advertisers.