Monthly Archives: April 2009

What the New Compete.com Means for Market Research

New features from Compete.com to help you scope out your competitors and add expand your online vocabulary.

Compete.com is one of our staple tools for conducting market research and reporting key metrics. Today around noon, they launched “the new Compete.com”.

Ze West Coast Road Trip

I love the west coast. I love road trips. So a west coast road trip after our annual Mequoda Napa event only made sense this year. I drove from Napa to Fort Bragg and then back down from Fort Bragg to San Francisco. I took the scenic route up/down route 1, and therefore, what should…

What the Heck is an OFIE, and What Should it Look Like?

How to create an OFIE that effectively turns website visitors into email subscribers

We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the OFIE is no exception.

What’s the Value of an Inbound Link?

You know the drill: put on your link-building hat and drive website traffic! But why?

Bob Brady’s 10 Google Website Optimizer Best Practices

Thirteen best practices to consider when testing the elements of your website landing pages.