A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of different ways.
Monthly Archives: May 2009
Harvard Program on Negotiation Relaunches Site with a Mequoda Online Publishing Hub
PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation
Social Media Marketing for Publishers – Let’s Talk About It.
Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can imagine the others—which I’d like to share with you.
Why We’ve Been Obsessed with Landing Pages Lately
We’ve brought in two of our favorite “test junkies” for this webinar on how to test and measure your landing pages called Landing Pages that Work: Using a Proven Testing Method to Increase Conversion Rates.
How BLR Increased Membership Website Conversions 15.74% with a New Headline
How a more robust registration headline on this membership website brought conversion rates from drab to fab