New media trends show that the iPad is bringing magazines back to life – why are we still resenting it?
The iPad is everywhere. It’s being used at Posh NYC restaurants as wine lists and menus, and it’s being doled out at hotels pre-loaded with newspapers.
So why is it that publishers are still struggling to come up with ways to use this device to sell their products? There are a few publishers doing a pretty rockin’ job with the iPad and have totally embraced the interactive nature of the device.
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Landing page optimization tips that can work for both B2B and B2C publishers
Would a name-squeeze page work as well if it went by any other name? Yes it would, and that’s why we call it a Rapid Conversion Landing Page, or RCLP for short. Some people call it an email capture page as well. All jargon aside, the point of this page is to collect an email address by offering away a free product.
The more value these landing page create—and deliver—the more effective they are at growing the database. A Rapid Conversion Landing Page can be long or relatively short. It can tell an entertaining story, as does the RCLP for the Program on Negotiation at Harvard Law (link below).
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A superb editorial management strategy is the key to a successful, organized online marketing system
We have a giant collection of best practices for online editors in our Editorial Management Guidelines for Online Publishers white paper, but while we were reviewing it this week, we thought it might be nice to bust out a few on the blog that we thought were particularly important.
1. Require double opt-in on your email newsletters.
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Create a giant archive of robust free reports for optimal SEO Campaign Management
Sometimes publishers know that they should be giving away free content in order to build their email list, but have no idea what to use for content. Should they create new content? Repurpose old content?
If you’re repurposing old content (and we suggest that you do), it’s a whole separate battle to try and come up with themes for your free reports.
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Add a few Facebook best practices to your social media strategy
Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are good reasons for doing this (ie. driving more traffic) and bad reasons for doing this (ie. selling more products). One leads to the other, but Facebook on its own is not a big moneymaker in the publishing industry.
Before you launch a Facebook business page (or go any further), here are five things you should know about Facebook marketing.
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