Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds of email messages per day. As a publisher I’m sure you’re aware of this.
An email subject line that fits the above criteria has a better chance of getting read. If you don’t follow specific guidelines while sending out email promotions, there’s a good chance your messages may be labeled as spam or end up in your recipients’ bulk folder. Pay close attention to the words you use as some words will trigger spam filters.
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Membership websites require content and effort – don’t attempt building one if you haven’t got either
While a Membership Website can be a profitable addition to a publisher’s online strategy, the decision to launch one must be carefully considered. If the publisher has been sponsor driven print, a Membership Website may be a bad idea unless the publisher can come up with some clever way to populate both a free website and a paid membership website.
Your free website includes your blog. Some publishers only repurpose print content, while many others create fresh original content to publish on their website, or Internet Hub as we like to call it. Your Internet Hub is the face of your brand. It tells people exactly what type of quality your content has, and whether it’s worth spending money with you.
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People Magazine Thinks Not
It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking for a digital version of your publication, why not just increase their monthly subscription and include both versions?
Somewhere along the lines, many publishers saw how well this model worked and split the two subscriptions apart, leaving a digital-only subscription and a print-only subscription. Smart publishers let the combination package remain, but raised rates, forcing subscribers to choose.
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Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent— who have succeeded. Your online customers have an expectation when a company has a website—it’s that you’re working in the 21st century.
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Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively
The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.
As a general rule, commercial websites should use the “real estate” of their landing pages conservatively. Whether your strategic objective is to get the visitor to sign up for a free email newsletter, buy a product or start a trial paid subscription, your landing page needs to be tightly focused on a single intention—getting the reader to take action.
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