Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.
The most popular places to use a vanity URL are:
Try adding a “Tweet It” button to your landing page templates
By adding social media elements to your landing pages, you’re taking the hands-off approach and letting your customers pass the word along on their own.
If you have something important to pass along, like a free book, webinar or other type of product, you can try incorporating “Tweet It” buttons on your website.
Why all of your predicted search numbers are down – and no it’s not Google Instant
Recently, we started noticing a decline in search queries for keywords when using the Google Keyword Tool. Wondering what might have happened, we started asking clients about their own results.
After looking into it, almost all of our clients responded with a simultaneous “holy crap!”. Numbers are down a good 50-75% on many keywords. Are people searching less? Did Google change their algorithm?
Listen to the new media trends: a podcast listener is worth his weight in gold
Listen, let’s be honest. All the buzz about podcasts sort of fizzled over the past year or so. Do people still use them and listen to them? Sure. Does everyone want to be a podcasting expert like they want to me a social media expert? Not so much.
This past weekend, I went to PodCamp Boston 5, a new media conference, and one of the big topics discussed was podcasting. This is not a new topic, podcasts have been around for years and the Podcamp community especially enjoys hyping it up.
Landing page optimization tips from A/B tests that made a big difference
If you’re not testing your landing pages, then how do you know whether your products are not selling, or if it’s the landing page that is not doing a good job of selling the product? Check out these examples of landing page A/B tests that boosted results 31% to as much as 131%.
Lesson: Play with design elements
In this test, according to Performable.com:
