Simplify your editorial management strategy when you add a visual editorial calendar to your Wordpress blog
There’s this new(ish) Wordpress plugin out in the wilderness that has been getting some buzz lately and it’s called Editorial Calendar by Zack Grossbart.
The big bloggers like Brian Clark of Copyblogger.com and Chris Brogan of ChrisBrogan.com (amongst other sites) are singing its high praises, so we thought it deserved a shout-out.
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases are a dime a dozen these days, so it’s even more important now to SEO those press releases to start generating inbound links on your targeted keywords.
Here are a few tools that will help you get the job done.
“Please retweet” is one of the most commonly used phrases in a successful retweet
Re-tweets happen on Twitter when you write a funny, interesting, or share-worthy 140 character tweet. As online marketers who want a solid social media strategy, we thrive on re-tweets. Even if we only have a small following on Twitter, a re-tweet can help spread your links and articles to millions of other people on Twitter.
Dan Zarella did a study of his Twitter account (of which has 24k followers) to discover which words in his tweets gauged the most re-tweets. As it turns out, “you”, “twitter”, “please”, “retweet” and “post” came in at the top. But what’s more interesting is that the phrase “please retweet” was also in his top list, coming in at #11.
Focus on the sell and make good email copywriting your first priority over fancy design
Just like in website design, we are often coerced into creating something visually appealing rather than focusing on what is going to sell a product. However, any smart publisher who has tested an email promotion with copy and graphics will tell you that copy always wins.
In a test this year by Marketing Experiments, they tested an email newsletter with three different versions:
Take these membership website ideas into account when A/B testing
It’s no easy task to convert a user into paying a monthly subscription price for a website. Sometimes a customer might think they can find the same information somewhere else for free, or they just don’t want to commit. Your job when designing the “sell” for a membership website is to convince them that they are indeed going to receive something special, and if they just sign up they’ll learn that.
In order to get the sale, however, there are a few things that should be tested on your sales page, and they apply to every publisher trying to increase membership website conversions.
