Posts archived in Mequoda Copywriting & Promotion

Last chance to register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s top copywriters and let them re-write them for you!

If you’re an email newsletter publisher or marketer, you have four tasks: You need to get your offer delivered, opened, read and converted. You know that defeating email subject line spam filters is easy. Simply avoid using about three dozen phrases that are flagged by most email subject line spam filters. But getting your email opened and read — well, that’s a bigger challenge. Read the rest of this entry »

Move ahead with 70+ special-interest niche publishing professionals who are looking to build more profitable online businesses.

Save $800 when you register for Mequoda’s Online Publishing and Content Marketing Summit, happening this October in Boston…

….but only if you register by today, August 14th! You know that our industry is in a constant state of flux. Whether we like it or not, our survival, as publishers, depends on adjusting our sails in a sea of constant change. It’s vital to keep up with the major issues, latest developments and best practices in online publishing and marketing that affect your bottom line. Read the rest of this entry »

Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right

If you’ve been thinking about the Mequoda Summit, or looking for the one conference you should attend this year that will ultimately prepare you for 2010, this is the last week to register for the Mequoda Summit at our most discounted rate.

Join us at the Mequoda Summit, happening October 7-9, 2009 at the Royal Sonesta Hotel in Cambridge, MA to explore these and other emerging trends around online publishing:
  • Taking 20+ years of back-content and turning it into blog posts, eBooks, podcasts and other new media initiatives
  • Starting with a concept, instead of a story, and turning it into a multi-platform product
  • Marketing to the social web with personal branding and using consumer-driven communities to help build business
  • Creating business models and monetization methods with online media
  • Building online publishing teams dedicated to creating a robust website with a profitable product line
  • Search engine optimizing not just blog posts, but every element, of every page, of a website network
Don’t take our word for it, listen to what other attendees have said. Read the rest of this entry »

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers

We’re currently deploying a series of webinars, co-sponsored with the Specialized Information Publishers Association (SIPA). So far we’ve hosted the following 90-minute events:
  • Internet Advertising Basics
  • Landing Pages that Work
  • Twitter for Publishers
This week we’ve uploaded all of those recorded webinars into Mequoda Pro, our online training library. If you’re already a member of Mequoda Pro, you can log in and start watching them this afternoon. If you’re not, just sign up to be a member at the low rate of only $297 for a year of access. Read the rest of this entry »

Less than two weeks left to get our lowest price on this Internet marketing event for publishers

In the days of old, editors had one primary responsibility: writing great content. Marketers also had one goal: push the word out through a handful of mediums. The rules have changed and in order to be a successful online publisher, editors must be trained in SEO and must learn to connect with their audience via blog comments and other online interactions. If marketers today really want to be heard, they must engage on social networks, build relationships with bloggers, publish digital press releases, submit events to online directories, and reach their audience more personally than ever before. The new business models used by successful online publishers now include building an audience that chooses them over the millions of websites online today. Read the rest of this entry »