Category Archives: Mequoda.com

How to Perform a Twitter Audit

Many companies think that the number of followers they have equals their influence in the Twitter ecosystem, but that’s the furthest metric from the truth.

Although Klout has its lovers and its haters, this social media “score” actually tells you more about your social impact than any other algorithm. We know this, because it accurately rates the most influential accounts with the highest numbers. What gives someone a good Klout score?

Freebie Friday: Download Multiplatform Publishing Strategy ($97 Value)

It’s Friday again and we’re here with a freebie that we really want you to take advantage of.

Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online documents a seismic shift of historic proportions in our industry. You may be contemplating your own path into digital publishing and feeling a bit like Dorothy stepping over the threshold into Oz!

In our in-depth case studies, this report reveals the key concepts used successfully by digital publishing companies as diverse as …

Increase Email Open Rates by 125% – Produce Phenomenal Content

If you think email is dying, you’re just doing it wrong.

You’re a superhero. You’ve got the villain right where you want him. You’ll save the world, rid it forever of this foul knave, usher in an era of peace and prosperity, if you would just use your superpowers to put him away. Your moment of

Freebie Friday: Organic Audience Development Strategy Handbook

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

The Other Algorithm: How Facebook Determines Your Visibility

For the longest time, Google was the main algorithm on our minds. We’d write blog posts, optimize them the best we could, and then hope and pray to the Internet deities that our blog posts would show up favorably in search.

It might not seem like Facebook is the type of place that requires a fancy algorithm, but the days of posting whatever you want and getting it seen by everybody who “likes” your page are gone.