Posts archived in Mequoda Daily Articles
“I would start reading mags again”, said one Twitter user, when Martha Stewart asked about new media trends and eReaders
Today a Twitter friend,
Stuart Foster threw out a statement that we see pretty much every day here in Mequodaland.
On this particular day however, it lead me down a rabbit hole of finding other Twitter users who think that digital is “the way to go”; whether it be a digital reader, blogs, or anything else.
What turned up was a very interesting dialog starting with Martha Stewart (
@MarthaStewart on Twitter) on December 12th, where she reached out to her Twitter followers and asked them a series of questions about digital readers, and their preference for a reading platform.
Not surprisingly, Stewart got back hundreds of responses to this question: “How many of you will read magazines on an electronic tablet (interactive-full color) within two years? three years?”
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Google is rolling out Real-Time Search, which means it’s time to put your game face on if you want to stay at the top of your search engine rankings
Real-Time Search is getting ready to be rolled out by Google, and we can’t say it’s going to effect your current landing page rankings, but it’s certainly going to push you down the list unless you start producing more newsworthy content.
In this new feature, (which you can see in Google’s video below), searchers will see “real-time” results, coming from social networks like Twitter and Facebook, plus blogs and news services.
Amit Singhal says
on the Google Blog, “Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we’re announcing today:
Facebook,
MySpace,
FriendFeed,
Jaiku and
Identi.ca — along with
Twitter, which we
announced a few weeks ago.”
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Last chance to register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s top copywriters and let them re-write them for you!
If you’re an email newsletter publisher or marketer, you have four tasks: You need to get your offer delivered, opened, read and converted.
You know that defeating email subject line spam filters is easy. Simply avoid using about three dozen phrases that are flagged by most email subject line spam filters. But getting your email opened and read — well, that’s a bigger challenge.
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Create a series of webinar, audio conferences or webcasts to boost your information product catalog in 2010
Are you cooking up new ideas for revenue opportunities in 2010? Many publishers are building budgets and setting goals for next year, trying to think of creative ways to market their products, enrich their current product catalog, and finding ways to spend less and make more.
One of the more profitable products that you can offer your audience comes in the form of a digital event – either a webinar, live webcast or audio conference.
We’ve put together a 90-minute program of our own to help guide your digital event production along. If you’ve been considering launching an audio, webinar, or webcast program, this seminar is for you.
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How publishers are using seasonal email subject lines this time of year to sell more products and increase email open rates
Using a seasonal subject line can be tricky; you have to be sensitive to different cultures and religions.
On the other hand, seasonal email subject lines have proven to be very effective at both building personality into your brand and as good excuses for sales.
The seasonal email subject line references a holiday or time of year. Often your control mailing can be adapted to use a seasonal reference, thereby increasing response.
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