http://www.amander.com Wed, 01 Feb 2012 23:35:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 http://feedproxy.google.com/~r/mequodadaily/~3/D0qN7qEHo-8/ http://feedproxy.google.com/~r/mequodadaily/~3/D0qN7qEHo-8/#comments Tue, 31 Jan 2012 08:30:20 +0000 Amanda MacArthur http://www.mequoda.com/?p=29451 Group training is amazing for networking and learning from your colleagues. One of my favorite things about the Mequoda Summit is that even beyond the main presentations, you're going to learn a boatload just from the attendees themselves, because the Mequoda Summit is basically an open discussion forum.]]> http://www.mequoda.com/articles/social-media-strategy/the-benefits-of-one-on-one-training/feed/ 0 http://feedproxy.google.com/~r/mequodadaily/~3/nQvhbM0b1hc/ http://feedproxy.google.com/~r/mequodadaily/~3/nQvhbM0b1hc/#comments Tue, 24 Jan 2012 09:00:18 +0000 Amanda MacArthur http://www.mequoda.com/?p=29303 Some marketers might freak out a little about the news that Twitter bought Summify, the little content prioritization tool that works hand in hand with Twitter, Facebook, and your RSS feeds. The duty of Summify is to read all of your RSS and social media feeds for you, and then tell you (through email) which ones are most relevant to you based on the number of retweets/shares/favorites/likes a post/tweet/feed gets.]]> http://www.mequoda.com/articles/social-media-strategy/is-twitter-getting-ready-to-prioritize-content/feed/ 0 http://feedproxy.google.com/~r/mequodadaily/~3/y07XWIgTGTY/ http://feedproxy.google.com/~r/mequodadaily/~3/y07XWIgTGTY/#comments Tue, 24 Jan 2012 08:30:58 +0000 Amanda MacArthur http://www.mequoda.com/?p=29307 Some businesses have social media marketers, and others have social media rockstars. If you have a rockstar, you know it, they know, and you probably don't have any trouble on the traffic-driving end of things other than cooking up new ideas. However, if you're a marketer or editor who's leaving social media as a side project, maybe it's for a reason.]]> http://www.mequoda.com/articles/social-media-strategy/do-you-have-what-it-takes-to-rock-in-a-social-media-world/feed/ 0 http://feedproxy.google.com/~r/mequodadaily/~3/ZYp8eJyjMIE/ http://feedproxy.google.com/~r/mequodadaily/~3/ZYp8eJyjMIE/#comments Tue, 17 Jan 2012 08:00:03 +0000 Amanda MacArthur http://www.mequoda.com/?p=29161 Give your story, and audience, a fine tuning with the new rules of social media PR In PR Newswire's 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice President of Products for PR Newswire reminds your marketing and PR team that "you simply cannot escape the influence of social media in modern public relations – and, in fact, it’s leading to entirely new kinds of workflows for the PR industry." Unfortunately, in publishing, an industry that's admittedly been a little bit slower to adapt than others, we're still seeing the same old press releases being sent to the same news outlets.]]> http://www.mequoda.com/articles/press-release-guidelines/pr-newswire-unlocks-five-social-media-to-dos-for-pr-in-2012/feed/ 0 http://feedproxy.google.com/~r/mequodadaily/~3/pPgxzQag9u0/ http://feedproxy.google.com/~r/mequodadaily/~3/pPgxzQag9u0/#comments Tue, 17 Jan 2012 07:00:49 +0000 Amanda MacArthur http://www.mequoda.com/?p=29174 We've written several times lately about how to rock at social media and how a little automation can cut a significant amount of time from your daily social media duties. That isn't to say though, that you can just spend a Monday writing tweets and take off on a social media vacation for the rest of the week.]]> http://www.mequoda.com/articles/social-media-strategy/how-automation-affects-your-social-media-campaigns/feed/ 0