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Mequoda.com

• Mequoda.com

  3 Quick Content Tips to Please Your Online Customers

  08.20.10 | Permalink | Comment?

  Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent— who have succeeded. Your online customers have an expectation when a company has a website—it’s that you’re working in the 21st century.

• Mequoda.com

  A Simple Formula for Maximizing Landing Page Conversion Rates

  08.19.10 | Permalink | Comment?

  Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively

  The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.

  As a general rule, commercial websites should use the “real estate” of their landing pages conservatively. Whether your strategic objective is to get the visitor to sign up for a free email newsletter, buy a product or start a trial paid subscription, your landing page needs to be tightly focused on a single intention—getting the reader to take action.

• Mequoda.com

  Re-Define “Landing Page”: It’s Every Page

  08.18.10 | Permalink | Comment?

  Discover new landing page templates when you re-define “landing page”

  Many people think that a landing page is just one type of page.

  Actually, many pages on your site are landing pages. If a web surfer arrives at your site via a search engine or via targeted traffic, such as a link in email, that person is “landing” on your site.

  Where do they end up? On a landing page, of course.

  A landing page is an indispensable component of your online marketing campaign. We define a landing page as any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

• Mequoda.com

  6 Great Ideas for Podcast Creation

  08.17.10 | Permalink | Comment?

  Podcasting (both audio and video) is one of the Internet’s biggest new media trend – how can you start utilizing them?

  If you are already offering online video, it’s practically a no-brainer to offer those videos as podcasts for your users. If you’re recording interviews, why not offer audio podcasts as well?

  If you’re not doing either of the two items above and you’re one of many publishers that are not currently distributing their content on these new media platforms, you may find it more of a struggle to decide how to take advantage of podcasting.

• Mequoda.com

  Setting up a Landing Page’s Meta Data

  08.16.10 | Permalink | Comment?

  Landing page optimization doesn’t begin and end with copy and a good call to action – it needs to be found first

  Setting up a landing page means starting with the basics. What is the title of the product? How am I going to sell it? What keywords am I using to make sure people can find it in search engines?

  Having a great landing page doesn’t just mean writing good copy and search engine optimizing your content. It also means having a clean and elaborate back-end that lives up to the copy on the page.

• Mequoda.com

  Create a Twitter Scorecard that Fits YOUR Social Media Strategy

  02.25.10 | Permalink | Comment?

  Hendrickson says, “Twitter is not a numbers game”

• Mequoda.com

  Martha Stewart’s Twitter Followers Say: We Love Kindle

  12.15.09 | Permalink | Comment?

  “I would start reading mags again”, said one Twitter user, when Martha Stewart asked about distributing magazines on eReaders

• Mequoda.com

  Google’s Real-Time Search: How it Will Affect Your SEO

  12.08.09 | Permalink | Comment?

  Google is rolling out Real-Time Search, which means it’s time to put your game face on if you want to stay at the top of your search engine rankings

• Mequoda.com

  Last Chance! Show Us What You’ve Got in Our Email Subject Line Smackdown!

  11.20.09 | Permalink | Comment?

  Last Chance to Register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s Top Copywriters and let them re-write them for you!

• Mequoda.com

  Could Your 2010 Digital Media Strategy include Digital Events?

  11.19.09 | Permalink | Comment?

  Create a series of webinar, audio conferences or webcasts to boost your information product catalog in 2010

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about

If you're wondering what an Audience Development Strategist is, let me break it down for you. What I do is bring traffic and clients to you. I do this through SEO, copywriting and social media services all designed to drive traffic to your website and leads to your business. Read more about me and what I can do for your business.

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Services & Packages

Social Media for Restaurants

Social Media for Businesses

Direct Mail Copywriting & Design

SEO Copywriting

Ghostwriting

Blogging

recent client work

• Write Better Landing Page Headlines with a “Big Promise”
• Why an Article is a Landing Page & Why You Should Care
• iPad App Ideas for Publishers
• 6 Great Looking Landing Pages & Why They Work
• 5 Best Practices All Online Editors Should Know

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