Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want to start checking out. The downfall to Google Adwords is that you’re really relying on keywords and geographic location in terms of how specific you can target clicks, and this can get expensive. The smaller you can make your target, the less you’ll spend and the more qualified leads you’ll be sending back to your website.

There’s no doubt about it—publishers got much smarter about their online marketing strategies this past year. It’s not clear which empire(s) paved the way and made it “ok” for everyone else to jump on board (sort of like the day Oprah discovered Twitter) but we’re glad it happened. More attention is being paid to socially savvy customers than ever before, and it’s a good thing because consumers are becoming more socially outspoken by the minute.

You have all the control in the world getting people to “like” you when they’re visiting your website. Host a dominant “like us” button, hope it gets clicked, and you’ve earned yourself a new subscriber. On Facebook, you can gain that same type of control with a Welcome Page. Welcome Pages are designed to convince the visitor to “like” your page in the same way you use a landing page to get someone to sign up for your email newsletter.