That’s why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email, or a sales representative was pushy, these are all things that can get put on blast on blogs and social networks; Sometimes by celebrities, authors and other influential people. If you think back honestly, how many times have you not bought a product, or not visited a restaurant based on a single negative comment you might have heard from a friend or through a Facebook post?
Category Archives: Mequoda.com
Community: Twitter vs. Facebook vs. LinkedIn
I wrote down a tweet once that said, “I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.” I don’t know the woman who wrote it, Brenda S. Stoltz from Ariad Partners, but the ideas as so relatable that I couldn’t just try and make up my own version; I decided to elaborate instead.
Twitter Makes 3 Big Changes, We Come Up With A Few Big Ideas
More Twitter marketing opportunities arise as Twitter gets a big facelift
Twitter is somewhat quietly rolling out a lot of changes to the site and their platform that directly impacts the businesses who use them for social marketing. Maybe you call Brand Profiles “too little, too late”, but they’re coming.
I could dive into the deep abyss of picking out everything new about the upcoming interface (which you can sample via the new Twitter iPhone App), but since we talk about marketing here at Mequoda let’s discuss how these updates directly impact the way you’ll use Twitter in your business going forward:
Train to Be a Remarkable Social Marketer
Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
TOMORROW: Facebook Strategies for Every Editor—Revenue, Traffic & Community
Last week we wrapped up the final touches on our brand new Facebook for Publishers presentation set to debut during tomorrow’s webinar. If you’ve spent time with us recently, you know that we have an abundance of lessons to teach on Facebook, however until now it’s never been touched up quite so eloquently.
