Some businesses have social media marketers, and others have social media rockstars. If you have a rockstar, you know it, they know, and you probably don’t have any trouble on the traffic-driving end of things other than cooking up new ideas. However, if you’re a marketer or editor who’s leaving social media as a side project, maybe it’s for a reason.
Category Archives: Mequoda.com
PR Newswire Unlocks Five Social Media To-Do’s for PR in 2012
Give your story, and audience, a fine tuning with the new rules of social media PR
In PR Newswire’s 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice President of Products for PR Newswire reminds your marketing and PR team that “you simply cannot escape the influence of social media in modern public relations – and, in fact, it’s leading to entirely new kinds of workflows for the PR industry.” Unfortunately, in publishing, an industry that’s admittedly been a little bit slower to adapt than others, we’re still seeing the same old press releases being sent to the same news outlets.
How Automation Affects Your Social Media Campaigns
We’ve written several times lately about how to rock at social media and how a little automation can cut a significant amount of time from your daily social media duties. That isn’t to say though, that you can just spend a Monday writing tweets and take off on a social media vacation for the rest of the week.
5 New Ad Platforms Publishers Are Trying in 2012
Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want to start checking out. The downfall to Google Adwords is that you’re really relying on keywords and geographic location in terms of how specific you can target clicks, and this can get expensive. The smaller you can make your target, the less you’ll spend and the more qualified leads you’ll be sending back to your website.
Mequoda Will Teach You How to Fish
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life.” That’s what we do at Mequoda.
Ok, maybe we don’t have any fishing poles. And we’re not entirely comfortable with taking the fish off the hook, so we don’t show you how to do that either.
