TweetWeb usability expert Jared M. Spool says that only one in 1,300 Amazon customers actually come back to the website to leave a review. As a local business, do you know what your feedback ratio is? If you’re hoping to increase those … Continue reading →
Category Archives: Swipely.com
[4/23-27] This Week in Small Business News
TweetThis week in small business news we’re seeing Main St. merchants and online technology companies attempt to operate more like each other. You’re being asked to make better connections online, and they’re being asked to connect more like you—in small, local … Continue reading →
5 Quick Tips: Give Customers That VIP Feeling with Facebook Groups
TweetAs if you weren’t feeling enough social media pressure to populate a Facebook page, a Twitter feed, and even a YouTube channel, there’s still room for Main Street businesses to use Facebook Groups to give customers that VIP feeling. The reason … Continue reading →
This Week in Small Business News
Tweet As business owners promise to ramp up spending in social media to boost their viral campaigns, other sources tell us that e-mail is still the most profitable way to send a promotion. Meanwhile, local businesses go global with some … Continue reading →
What is Word-of-Mouth Marketing?
Tweet The secrets of word-of-mouth marketing (WOMM) aren’t secrets at all. Word-of-mouth marketing reinforces customer relationships by building an abundance of satisfied people who are so excited about your business or promotion that they go out of their way to … Continue reading →
