When it comes to direct mail, less can often be more. Less can often be vague and boring.
Try comparing your direct mail pieces to those of your competitors. Are you offering up some kind of incentive to drive people back to your website for more information? It can be a whole lot more cost effective to send out a small piece of direct mail that hooks the customer in and inspires them to come back to your website for more in-depth details.
Sending out a giant direct mail package should always include everything you want the customer to see. By sending out an abundance of materials, you’re telling the customer, “here’s everything we’ve got!”
Deciding between a robust direct mail package and a large postcard will make all the difference in how you sell the product, event or service you’re offering. Here are the types of services I’m currently offering clients:
Direct Mail Copywriting (Postcard)
Direct and succinct copy proves most effective for postcards. A customer should have every bit of copy needed to make the decision to come back to your website or call your business phone number. Offer too much information, and the postcard will be cluttered, offer too little and you don’t give your customer enough justification to remember your website address.
Direct Mail Copywriting (Brochure)
A more robust direct mail package like a brochure can give the customer everything they need to make an informed decision on whether they want to buy your product, attend your event, or hire you. Having thoughtful and succinct copy that not only entices the reader to open your brochure, but also read through is essential.
For direct mail rates and questions, please get in contact with me.