Four Best Shopping Cart Upsell Strategies

Monday, 08. 25. 2008  –  Category: MequodaDaily.com Posts

How are you recommending related products on your shopping cart that both offer a helpful service and increase revenue at the same time?

If your retail website sells dozens of products, you’re likely using a shopping cart instead of a solo order flow. One of the biggest advantages to using a shopping cart is the ability to easily upsell a customer to related products. If you have a large product inventory, then you’re able to turn on all kinds of upsell recommendation engines in your shopping cart to help users find related products and increase your revenue at check out.

However, you need to be careful when you do this not to interrupt or irritate your users. When you recommend other products, your upsell technique should be helpful to the user, not distracting.

For this article, we’re going to use the book The 7 Habits of Highly Effective People on Amazon.com because the book is offered on multiple platforms and because the shopping cart is a best-practice example.

Here are four of the best shopping cart upsell strategies:

Best Shopping Cart Upsell #1: Bundling Upsell – If you have a complimentary product, let the user know on the product page. In this upsell, you are suggesting that the user buy two or more products together for one low price (the price can offer a discount or not). This works well when you have multiple products on the same topic or one product on multiple platforms, such as a book in both paperback and audio form.

Here is a good example of bundling on Amazon.com:

Your upsell strategy when bundling products is only effective if you are offering your users a service. The best way to do this is to carefully select your related products so that they make sense when put together.

Read the rest of this article Four Best Shopping Cart Upsell Strategies…

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