Amanda MacArthur is a speaker, author and professional blogger specializing in business marketing, technology, small business management, and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country and her marketing programs have been taught all over the world. 

Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Freebie Friday: Audience Development Strategies That Have Helped Publishers Make Millions

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

The post Freebie Friday: Audience Development Strategies That Have Helped Publishers Make Millions appeared first on Mequoda Daily.

7 Characteristics of an Email Newsletter That Makes Subscribers Happy

Design email newsletters that are easy to read, share and use

Your email subscribers aren’t cash machines, they’re humans. How often do you feel good after opening an email newsletter that tries to sell you every step of the way? Probably never, because unlike promotional emails, editorial email newsletters need to give your subscribers at least one good take-away every day, or they will unsubscribe.

Beyond that, they want to be able to share your article, contact you and unsubscribe easily. If you don’t design email newsletters with simple access to functions like these, you will frustrate and alienate your subscribers.

The post 7 Characteristics of an Email Newsletter That Makes Subscribers Happy appeared first on Mequoda Daily.

Freebie Friday: Discover 60 Digital Publishing Secrets for Making Millions Online

It’s Friday again and we’re here with a freebie that we really want you to take advantage of.

Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online documents a seismic shift of historic proportions in our industry. You may be contemplating your own path into digital publishing and feeling a bit like Dorothy stepping over the threshold into Oz!

In our in-depth case studies, this report reveals the key concepts used successfully by digital publishing companies as diverse as …

The post Freebie Friday: Discover 60 Digital Publishing Secrets for Making Millions Online appeared first on Mequoda Daily.

3 Email Subject Line Formulas Proven To Increase Open Rates

Getting your emails opened is the most crucial part of email copywriting

A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote called 4 Email Subject Lines That Are Proven to Get Opened. In the article, I used MailChimp’s subject line suggester to test some of our favorite email subject line formulas against the tool.

We learned that “how to make” has the highest conversion rates of all the “how to” subject lines. We also learned that the word “why” has an incredibly great open rate in general, but using “5 reasons why” is practically guarantee to get you an open.

Today I decided I was going to try and test some of the subject lines that have come into my email inbox recently. By testing them with Mailchimp, we can see how the publisher would be able to increase their open rates.

The post 3 Email Subject Line Formulas Proven To Increase Open Rates appeared first on Mequoda Daily.

Freebie Friday: Discover How to Start a Subscription Website

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.

The post Freebie Friday: Discover How to Start a Subscription Website appeared first on Mequoda Daily.