Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
Amanda MacArthur is a sought-after speaker, author and professional blogger, specializing in business marketing, technology, small business management and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country. Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island.
RECENT CLIENT POSTS
Pizza Marketing: 6 Delivery Services Your Customers Wish You Knew About
TweetTo properly please your customers, you need to be where they want you to be. If they want to throw a party and need 100 buffalo wings at 10pm, it’d be great to be able to take that order and … Continue reading →
What Your Followers Want: 3 Action Items for Today
Tweet Getting more Facebook likes is a bit of an art, and a bit of a science, but it’s true that what keeps Facebook fans is also what attracts them—the content you post. When someone comes upon your page, it … Continue reading →
PR Newswire Unlocks Five Social Media To-Do’s for PR in 2012
Give your story, and audience, a fine tuning with the new rules of social media PR
In PR Newswire’s 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice President of Products for PR Newswire reminds your marketing and PR team that “you simply cannot escape the influence of social media in modern public relations – and, in fact, it’s leading to entirely new kinds of workflows for the PR industry.” Unfortunately, in publishing, an industry that’s admittedly been a little bit slower to adapt than others, we’re still seeing the same old press releases being sent to the same news outlets.
How Automation Affects Your Social Media Campaigns
We’ve written several times lately about how to rock at social media and how a little automation can cut a significant amount of time from your daily social media duties. That isn’t to say though, that you can just spend a Monday writing tweets and take off on a social media vacation for the rest of the week.
5 New Ad Platforms Publishers Are Trying in 2012
Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want to start checking out. The downfall to Google Adwords is that you’re really relying on keywords and geographic location in terms of how specific you can target clicks, and this can get expensive. The smaller you can make your target, the less you’ll spend and the more qualified leads you’ll be sending back to your website.
