Google is rolling out Real-Time Search, which means it’s time to put your game face on if you want to stay at the top of your search engine rankings

Real-Time Search is getting ready to be rolled out by Google, and we can’t say it’s going to effect your current landing page rankings, but it’s certainly going to push you down the list unless you start producing more newsworthy content. In this new feature, (which you can see in Google’s video below), searchers will see “real-time” results, coming from social networks like Twitter and Facebook, plus blogs and news services. Amit Singhal says on the Google Blog, “Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we’re announcing today: Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which we announced a few weeks ago.” Read the rest of this entry »

Create a series of webinar, audio conferences or webcasts to boost your information product catalog in 2010

Are you cooking up new ideas for revenue opportunities in 2010? Many publishers are building budgets and setting goals for next year, trying to think of creative ways to market their products, enrich their current product catalog, and finding ways to spend less and make more. One of the more profitable products that you can offer your audience comes in the form of a digital event – either a webinar, live webcast or audio conference. We’ve put together a 90-minute program of our own to help guide your digital event production along. If you’ve been considering launching an audio, webinar, or webcast program, this seminar is for you. Read the rest of this entry »

How publishers are using seasonal email subject lines this time of year to sell more products and increase email open rates

Using a seasonal subject line can be tricky; you have to be sensitive to different cultures and religions. On the other hand, seasonal email subject lines have proven to be very effective at both building personality into your brand and as good excuses for sales. The seasonal email subject line references a holiday or time of year. Often your control mailing can be adapted to use a seasonal reference, thereby increasing response. Read the rest of this entry »