Amanda MacArthur is a speaker, author and professional blogger specializing in business marketing, technology, small business management, and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country and her marketing programs have been taught all over the world. 

Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Facebook: White Hat and Black Hat Practices for Increasing Post Visibility

You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against.

You may have been violating these rules in the past, too. Did you know that for a long time, you weren’t allowed to hold a contest on Facebook without their explicit permission? That’s right, all of those contests that publishers and brands were hosting on Facebook could have actually gotten them kicked off the platform, because most didn’t even know that was in their agreement when they created a Facebook page.

The post Facebook: White Hat and Black Hat Practices for Increasing Post Visibility appeared first on Mequoda Daily.

Email Call to Action Examples Done Right by Mequoda Members

If there’s one thing Mequoda is strict about, it’s aligning your free content with paid products — making sure that for every free topic you write about, there’s a paid product on the same topic. Or vice versa. On the web, we refer to this as Consistent Channel Conversion architecture, or 3C Conversion Architecture.

In email, the

The post Email Call to Action Examples Done Right by Mequoda Members appeared first on Mequoda Daily.

Kiplinger’s Guidelines for Third-Party Email Marketing

A few weeks ago, we got an email from Greg Krehbiel, Director of Marketing Operations at The Kiplinger Washington Editors, Inc. Like many publishers, Kiplinger works with partners and advertisers on promotional email marketing campaigns, and it’s rarely a simple process.

The post Kiplinger’s Guidelines for Third-Party Email Marketing appeared first on Mequoda Daily.

Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World

Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.

Our brand new Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of.

The post Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World appeared first on Mequoda Daily.

Email Upgrade: 5 Responsive Newsletter Design Tips

To be a responsive website designer, you must know how to design a website to be viewed effectively on any platform. For example, a responsive website design would never include flash, because around 30% of the smartphone market is carrying a flash-unfriendly phone. Additionally, you find new ways to deliver pop-up ads that don’t slide off-screen, making them un-closeable on mobile devices. Or you remove them altogether when the browser detects they’re on a mobile website.

The post Email Upgrade: 5 Responsive Newsletter Design Tips appeared first on Mequoda Daily.

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