Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent— who have succeeded. Your online customers have an expectation when a company has a website—it’s that you’re working in the 21st century.

Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively

The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.

As a general rule, commercial websites should use the “real estate” of their landing pages conservatively. Whether your strategic objective is to get the visitor to sign up for a free email newsletter, buy a product or start a trial paid subscription, your landing page needs to be tightly focused on a single intention—getting the reader to take action.

Discover new landing page templates when you re-define “landing page”

Many people think that a landing page is just one type of page.

Actually, many pages on your site are landing pages. If a web surfer arrives at your site via a search engine or via targeted traffic, such as a link in email, that person is “landing” on your site.

Where do they end up? On a landing page, of course.

A landing page is an indispensable component of your online marketing campaign. We define a landing page as any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

Podcasting (both audio and video) is one of the Internet’s biggest new media trend – how can you start utilizing them?

If you are already offering online video, it’s practically a no-brainer to offer those videos as podcasts for your users. If you’re recording interviews, why not offer audio podcasts as well?

If you’re not doing either of the two items above and you’re one of many publishers that are not currently distributing their content on these new media platforms, you may find it more of a struggle to decide how to take advantage of podcasting.

Landing page optimization doesn’t begin and end with copy and a good call to action – it needs to be found first

Setting up a landing page means starting with the basics. What is the title of the product? How am I going to sell it? What keywords am I using to make sure people can find it in search engines?

Having a great landing page doesn’t just mean writing good copy and search engine optimizing your content. It also means having a clean and elaborate back-end that lives up to the copy on the page.

See the live article at: iPadWeek.ly

If I told you that I had a mount next to my car steering wheel that housed my iPad, what would you say? I’m guessing you’d be impressed for half a second, before responding with something like.. “wait.. what?” Then maybe something accusatory about how dangerous it [...]

See the live article at: iPadWeek.ly

In our Apple Keyboard Dock for the iPad Review, we showed you the pros and cons of using a docked keyboard. More importantly, we noted that “the major frustration with the keyboard is that the dock that the iPad sits on sticks out like a [...]

There’s a new phone/camera/video camera/video game device almost in town and it’s the iPhone4.
If you weren’t patiently watching a buffering UStream video or violently refreshing a website that was liveblogging the World Wide Developers Conference on June 7th, it’s OK, because there’s enough hype and coverage going around the Internet for you to feel like [...]

There are tons of Graphic Design jobs out there. However, graphic design is booming and a competitive field. It’s important that you impress your potential employers from the very first steps with a well thought out, eye-catching resume.

Those who are waiting to get their hearts broken and brains shaken up by the LOST series finale can do it tonight in one big kumbaya circle at McFadden’s in Providence.