Amanda MacArthur is a speaker, author and professional blogger specializing in business marketing, technology, small business management, and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country and her marketing programs have been taught all over the world. 

Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Transcribe Audio to Text: Software and Ideas for Bonus SEO Points

Software and apps for transcribing webinar and interview audio files to text

Audio transcription for your videos is a SEO strategy that is still not implemented enough today. We know that YouTube already conducts transcription of videos, but it’s unclear on how much of the audio transcription is used to index videos on the web. I’d be willing to bet that in the future, audio that is converted to text will be indexed the same as articles are today.

Just imagine a future where we are speaking our keywords in our videos. This could lead to some really funny (but awkward) videos; Just like the overly-SEO’d posts you can find on the web now.

The post Transcribe Audio to Text: Software and Ideas for Bonus SEO Points appeared first on Mequoda Daily.

Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World

Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.

Our brand new Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of.

The post Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World appeared first on Mequoda Daily.

First Impressions: The Subject Line for Introduction Email is Critical

Are you losing new customers before you’ve even started?

“Hello, sailor. Can I buy you a drink?”

“Do you come here often?”

Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce yourself to new prospects? When you’re about to launch a relationship with new customers, the subject line for introduction email is the first time you get to try to impress them.

The post First Impressions: The Subject Line for Introduction Email is Critical appeared first on Mequoda Daily.

Articles

It’s Friday again and we’re here with a freebie that we really want you to take advantage of.

Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online documents a seismic shift of historic proportions in our industry. You may be contemplating your own path into digital publishing and feeling a bit like Dorothy stepping over the threshold into Oz!

In our in-depth case studies, this report reveals the key concepts used successfully by digital publishing companies as diverse as …

Articles

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.