Amanda MacArthur is a speaker, author and professional blogger specializing in business marketing, technology, small business management, and restaurant development. She has been hired to teach social media strategy, content development and search engine optimization to media companies across the country and her marketing programs have been taught all over the world. 

Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Email Call to Action Examples Done Right by Mequoda Members

If there’s one thing Mequoda is strict about, it’s aligning your free content with paid products — making sure that for every free topic you write about, there’s a paid product on the same topic. Or vice versa. On the web, we refer to this as Consistent Channel Conversion architecture, or 3C Conversion Architecture.

In email, the

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Kiplinger’s Guidelines for Third-Party Email Marketing

A few weeks ago, we got an email from Greg Krehbiel, Director of Marketing Operations at The Kiplinger Washington Editors, Inc. Like many publishers, Kiplinger works with partners and advertisers on promotional email marketing campaigns, and it’s rarely a simple process.

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Freebie Friday: Tips for Creating Digital Magazines in a Tablet Magazine Publishing World

Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.

Our brand new Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of.

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Email Upgrade: 5 Responsive Newsletter Design Tips

To be a responsive website designer, you must know how to design a website to be viewed effectively on any platform. For example, a responsive website design would never include flash, because around 30% of the smartphone market is carrying a flash-unfriendly phone. Additionally, you find new ways to deliver pop-up ads that don’t slide off-screen, making them un-closeable on mobile devices. Or you remove them altogether when the browser detects they’re on a mobile website.

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How to Be a Better Keyword Density Checker

Get more page one rankings in Google by being a better keyword density checker for your business

Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop it into the article or landing page that we’re writing.

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