Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters
When you register for the Email Subject Line Smackdown Webinar on November 24th, you can submit one of your best email subject lines to our panel of copywriting experts.
Each member of our copywriting panel will individually — without collaboration — write an alternative subject line that he believes has a chance of beating your control.
That’s why we’re calling it a smackdown. Each of our copywriters will submit a challenge — his best wordsmithing effort at creating an email subject line that he believes will perform better than yours.
Register now for this Email Subject Line Smackdown on November 24th
Let’s introduce our panel of experts that will be helping you craft your email subject line strategy:
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Peter Fogel is a 10-year copywriting veteran specializes in writing direct mail, web, and radio copy for the alternative health, financial and self-help markets.
Prior to entering the world of direct response advertising, speaker, author, and marketing consultant Peter Fogel was a TV writer in Hollywood who wrote for Tri-star International’s award-winning German sitcom, Rita’s World. During this time Peter also was also an in demand studio audience warm-up for such shows as “Married with Children”, “Chicago Sons”, “Whoopi” with Whoopi Goldberg and “The Howie Mandel Show.”
Clients include Early to Rise, Agora, Strategic Profits, Vital Max Vitamins, Dr. Sears, Healthier You, Hampshire Labs, Soundview Communications to name just a few. Peter is also the author of the best selling book, “If Not Now… Then When? Stories and Strategies of People Over 40 Who Have Reinvented Themselves“.
His direct response articles have appeared in Inside Direct Mail and DM News, and Mequoda.com. His websites are compellingcopynow.com and publicspeaklikeapro.com
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Mark Everett Johnson is a marketing communications specialist with over 25 years of copywriting experience including 18 years freelance. His promotion for a leading consumer health newsletter is recognized as the most successful ever created for a monthly periodical with over 4 million subscriptions sold.
He previously served as creative director for a major consumer magazine and book publisher, and has won multiple awards for subscriber acquistion copy. Mark is also a sought-after speaker at industry events and for in-house training.
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Peter A. Schaible is Editor-at-Large for the Mequoda Group and its chief copywriter. Prior to its merger with Mequoda, he was director of the Subscription Website Publishers Association and executive editor of www.SWEPA.com, the association’s website.
Peter has extensive experience in marketing communications, including stints as an editor of newsletters for the National Exchange Carrier Association, AT&T and IBM Corporation. For more than 20 years he has been president of SunDance New Media, a marketing communications consulting firm. Previously he was director of communications for the United States Golf Association.
Peter began writing headlines at age 21 as a full-time reporter for a major New Jersey daily newspaper.
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Hurry though, the sooner you register and submit your favorite email subject line, the better the chances are that yours will be chosen for the Email Subject Line Smackdown.
Register now for this Email Subject Line Smackdown on November 24th
Write subject lines that provoke open rates and persuade subscribers to read your email newsletters
There are dozens of methods, tricks and tips for writing great
headlines. Unfortunately, this isn’t direct mail, and we have spam filters to adhere to, and character counts to abide by when it comes to writing
subject lines.
Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to open and read the messages that follow.
Here are five quick tips for writing better email subject lines:
1. Write an email subject line that works. There are dozens of
email subject line formulas suggested by top copywriters that both increase open-rates and and can sell more products. Try asking a question, or adding urgency to your subject line. How-to subject lines, like “How to Get 12 Hours Out of an 8-hour Day” are also proven to have great open rates.
Read the rest of this entry »
Four FREE white papers for creating and selling better information products
Today we’ve put together a kit of free white papers that you can download to become a more efficient creator and marketer of information products.
First on the list is
5 Deadly Membership Website Mistakes.
If you are currently operating or are looking to start a membership website, this white paper will show you what every magazine, newsletter and book publisher needs to know before launching a membership website. It is based on our 12 years of experience with more than 100 successful membership websites.
Read the rest of this entry »
Invest 90 minutes discovering the secrets to email subject line creation and continuous improvement
Do you routinely delete unopened email messages after reading only the “subject line”?
Studies show that most people decide whether to open and read an email message based entirely on a quick glance at the sender’s address and the
email subject line. Read the rest of this entry »
Use targeted subject lines when you want to maximize email conversion rates
When writing a Targeted email subject line, the goal is to be as direct as possible to identify your intended audience.
There are pro’s and con’s to this type of email subject line. If you are deploying email campaigns to very targeted lists, this method will work very well for you. For example, if you are segmenting your email lists by geographic location, this subject line might work very well:
- Attention Bostonians Who Need to Lose Weight
However, if your lists are segmented by health issues (for example, weight loss) and are using this subject line to promote a clinic or workshop in the Boston area, this isn’t ideal.
Why? Because saying “Bostonians” tells your readers that this email doesn’t apply to them if they aren’t from Boston.
Other examples of Targeted email subject lines:
- For Investors Who Hate Paying Commissions
- Are You a Sales Pro Who Wants to Close More Deals?
Variations include:
- What Every Investor Must Know about IBM
- To the Road Warrior Who Hates to Travel
- For Mature Women Only
- Confidential to Corvette Owners
Be forwarned, the Targeted email subject line will have less clicks but a higher conversion rate. When you are looking to get more clicks, you would want to use a more broad subject line (take a look at our 13 Best Email Subject Lines) and use more Targeted subject lines when you want higher conversions.
Want to test your subject lines against copywriting experts? Join our Email Subject Line Smackdown on November 24th.
