We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life.” That’s what we do at Mequoda.
Ok, maybe we don’t have any fishing poles. And we’re not entirely comfortable with taking the fish off the hook, so we don’t show you how to do that either.
There’s no doubt about it—publishers got much smarter about their online marketing strategies this past year. It’s not clear which empire(s) paved the way and made it “ok” for everyone else to jump on board (sort of like the day Oprah discovered Twitter) but we’re glad it happened. More attention is being paid to socially savvy customers than ever before, and it’s a good thing because consumers are becoming more socially outspoken by the minute.
Search engine optimization no longer exists with an absence of social media. Now that Google credits “likes” and “tweets” so significantly in their algorithm, it would be pretty hard to launch a website and expect it to rank without any social media influence.
On January 1st, Patrick and I launched LifeorDepth.com, a daily resolution website where we’re sticking to one resolution per day, and we’re hoping others will join in with us. Here’s the press release, check it out and sign up for our daily email! For the next 366 days, LifeorDepth.com gives readers one life-altering task per…
TweetNot all of your fans visit Facebook every day, but most people do check their email daily. It’s important to build contacts, fans and connections on every medium that your customers are using in their daily lives. Building an email list …
