Amanda MacArthur is a speaker, author, and professional blogger specializing in business marketing, technology, small business management, and restaurant development. Although she’s taken early retirement in terms of public speaking, Amanda has been hired to teach social media strategy, content development and search engine optimization to media companies across the country. Amanda is currently a founding partner at BuzzFarmers, an audience development company in Providence, Rhode Island. 

Amanda is not currently accepting any new clients. To discuss possible future projects, please send an email to amanda (at) buzzfarmers (dot) com or send a friendly tweet to @amaaanda.
RECENT CLIENT POSTS

Did Facebook Convince You to Start Buying Ads Too?

According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that “revenue increased, in part because it served up 42 percent more ads, and in part because it was able to charge an average of 18 percent more for each ad it served.”

And right before last week’s big Facebook announcement, Kafka predicted that Facebook was “still selling the sellers, trying to convince them to send real money — Google-sized money, or better yet, TV-sized money — their way.”

Grocery Store Marketing on Facebook: 3 Examples of Doing It Right

TweetSupermarket marketing is pretty lackluster, so as an independent grocery store, you’re going to be pretty excited about marketing by the end of this post. Thanks to the boom in support of small businesses, independent grocery stores have a unique opportunity … Continue reading

5 Popular Changes to Notable Publisher Redesigns

eMedia Vitals pointed out last week that five major magazine and blog publishers redesigned their websites recently. After studying their before-and-after looks using the Wayback Machine, it’s obvious that all of these publishers paid special attention to graphics in their redesigns, usually opting for more. Social media was also an important factor. Across all of the new designs, we were able to identify five common fixes that almost all of the sites made big changes on.

Drink Marketing: Could Your Cocktail Menu Use a Twist?

TweetAccording to Restaurant News, “Several restaurant chains have recently reworked their beverage programs in an attempt to renew customer interest in their drinks. These high-margin thirst-quenchers can help boost check averages and reinforce a brand’s image.” How about you? The … Continue reading

Does Your Small Business Have What it Takes to Blog?

TweetThere will never be too many blogs out there, because every writer has a unique voice, opinion, and perspective. Are there too many blog posts that cover the same topics, in similar words, with no original value to them? Of … Continue reading

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