Apparently all I have this blog for is to gloat these days But hey, I just got an article published in the UK mag InPublishing (formerly InCirculation). It’s on page 48 + 49 and is called Mobile Publishing & Usability Strategies.

I’m trying to find the web version, but it may not be uploaded to their archive just yet. Will post it when it’s available.

So another one of my mashable articles hit the front page of Digg today: 18 iPhone Drinking Apps to Get the Party Started.

This stuff will never get old to me, and I finally caught it in time for a screenshot (before I just missed it and only caught it on it’s respective category page).

Writing an article on the iPhone is kind of challenging mentally. You get a slew of iPhone haters, everyone who doesn’t have an iPhone HATES, I mean HATES iPhone articles. And until it picks up, I ask myself if I should really write another one.

But yet, every time I write one, it ends up on the front page of Digg. So, yeah it’s worth it to take the crap of a couple haters I think.

I have a few new topics to write about for mashable that I’m working on. So far I’ve covered a couple different topics, twitter, roadtrip tools, viewzi, and of course a bunch of iPhone apps. You can see all the ones I’ve written here.

I like writing for mashable, it’s my outlet for fun social media and techy stuff.

It’s starting to get to the point where Google is either underperforming, or we’re just expecting them to be invincible. Yesterday and the day before when Gmail went down for a couple hours, the Twitter streams were acting like it was the end of the world. Because, if Google can’t keep up, who can?

Expectations are obviously high for the company who devours small companies and makes them their own, usually favorably; but is Google spreading itself too thin? On their job website, they say “Google’s founders often state that the company is not serious about anything but search.” I know they’re talking about their foozeball-playing work environment, but it kind of says a lot about what their real focus is, doesn’t it?

Don’t get me wrong, I’m a Google fangirl all the way, but is anyone else concerned? Should Google be taken seriously when they’re gobbling up all of these media companies, or is it just a fun multi-billion dollar entity that we should be happy to play with?

While I’m talking about this, I feel like I should give credit to the other motherload of content, Yahoo! Yahoo! is still down with eating up web 2.0 companies, but they don’t conquer and destroy. How much has the functionality on Flickr or MyBlogLog really changed since Yahoo! took over? You need a new log-in which is admittedly annoying if you aren’t already a Yahoo member, but that’s pretty much the end of it.

On the other hand, Google took an amazing wiki platform—Jotspot—and literally destroyed it. I still have a Jotspot account which Google has left functional (for now), but anyone else who ever wanted a Jotspot account now has the option of using Google Sites instead. Jotspot was a great platform, I used it myself for an intranet at my company. Now if I wanted to move everyone over to Google Sites, I’d have to ask them all to sign up for Google and teach them how to use Google Docs, Google Calendar etc. It’s just not the same, and that’s my point: conquer and destroy.

Actually, I don’t love Google Sites, thankyouverymuch.

And Feedburner? Well they were doing pretty well until they decided to ditch the Feedburner Ad Network and roll out AdSense instead.

But back to expecting too much: let’s talk about the Google Knol for a second. Here’s a good example of us expecting too much from Google. They never said they were setting out to destroy Wikipedia, they even said that their pages wouldn’t get preferential treatment in Google search. But as an audience, we expected to see a “Wikipedia 10.0!” Not to say the Google Knol flopped, but we expected too much and thus were disappointed.

Another example is the iPhone version of Google Translate that they released on the 7th of August. In their blog, Allen Hutchison, software engineer at Google talked about how he was planning a trip when he noticed that Google Translate didn’t work well on the iPhone. So they developed an iPhone worthy counterpart that shows up if you point to the site on your iPhone. My first thought was about why the service doesn’t actually speak the translation. On a normal site for the iPhone, I’d just be happy that it existed and thatit’s a pretty cool feature for traveling and talking to cab drivers in foreign countries. But I mean, this is Google for pete’s sake!

With this mindset, we’ll eventually expect Google to start making flying cars, cleaning products and cola drinks. If Google spreads itself too thin, they can’t be great at everything. After all, they’re just a search company. Right?

So do we expect too much from Google, or just enough? You tell me.

I’m more of a MySpace user rather than a Facebook user, and I know that makes me uncool but I don’t really care; you go where your friends are.

I have been super busy lately. Between all of these social media events, planning my own social media events, working more than full time and freelancing for Mashable, I’ve hardly had a chance to catch up.

I actually had a chance to slow down over the weekend when I caught the flu and it was very strange. Sometimes when I’m stressed out, I want to come home, leave my laptop in the bag, and relax. But after I relax for a couple days (and I say relax like I didn’t go to birthday parties, apartment hunting, attend a meeting and go to work while I had the flu the past 4 days) but anyhow.. after I relax for a couple days I remember that I like being a workaholic.

That’s probably unhealthy sounding now that I see myself write it, but I know I’m not alone so don’t judge me!

A perfect example of this is that my boss sent me home from work today because I was a miserable coughing mess. I was told to rest, because there’s no time for week-long sicknesses. What did I do? I went home and proceeded to work until now, almost 8:30pm.

I am feeling better though. It’s not like I would have been able to sleep anyhow with this cough.

Cough cough, hack hack.