Topics That Sell – Increase Visitor Conversion Rates by Lining up Products with Topics
Monday, 08. 18. 2008 – Category: MequodaDaily.com Posts
Launching an Internet hub that’s loaded with content means that sometimes you’re so busy giving stuff away, you forget that your topics should still be selling something.
In order for an Internet hub to convert visitors into buyers, you need to align the topics you write about with the products you sell. If you are writing about a topic that a reader can’t upgrade from, then you should either create a product, or start writing about something you do have product inventory for.
Topics that sell must have something to sell! A good example of this best practice in visitor conversion is Johns Hopkins Health Alerts. They have 22 topics on their Internet hub from Arthritis to Women’s Health.
If you’re visiting JohnsHopkinsHealthAlerts.com for information on Arthritis, you’ll not only find articles on the subject, you’ll find an array of products and services related Arthritis.
Tags: amanda macarthur, topics that sell
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